Welcome to the retail licensee resources section of our website, designed to support licensed establishments in understanding and following Virginia's ABC laws and regulations. Thank you for joining us in a continuing focus on public safety.
Contacting a Special Agent
Virginia ABC special agents are your primary resource for all questions related to operating a licensed establishment.Read more.
Detecting Fake IDs
There is no legal requirement that a customer show identification, but the best way to verify the customer's age is to request picture identification. Read more.
Happy Hour Advertising
“Happy hour” is defined as a specified period of time during which alcoholic beverages are sold at prices reduced from the customary price established by a retail licensee. Read more.
"Do Not Sell" Stickers
These stickers help businesses prevent sales to underage individuals. They are sent annually to every retail licensee in the Commonwealth. Request additional copies.
ZERO TOLERANCE FOR UNDERAGE CONSUMPTION
Whether you are a new licensee or a seasoned establishment professional, we cannot stress enough your important role in the community. The selling and serving of alcoholic beverages is a business that is subject to higher legal and social accountability than almost any other industry. As a licensee, you are responsible for maintaining a safe, regulated business and shoulder many responsibilities, including preventing underage sales and consumption of alcoholic beverages. Virginia ABC has a strict "zero tolerance" policy for underage consumption and looks to you to aggressively avoid these sales. Read more about avoiding underage sales.