Virginia ABC > Licenses > Retail Resources > Preventing Underage Sales > Do Not Sell Stickers

Do Not Sell Stickers

Bartender at bar with Do Not Sell sticker 2021

"Do Not Sell" stickers help your business combat sales to underage persons. These easy-to-read tools assist ID checking for alcohol and nicotine product sales.

It is extremely important that these stickers be placed where both the seller and buyer can see them, such as on a register or a countertop where purchases are made. The stickers are coated with a smear-resistant varnish in order to prevent fading and damage from cleaning solution spray.

Nicotine product law change effective July 1, 2019:

No sales of nicotine products will be permitted to persons under the age of 21. Retailers should remove any signage related to nicotine product usage at 18 years old.

Stickers for the 2021 calendar year were mailed to licensees December 2020.

Sticker Examples

Licensee Masthead
Sign up for the Licensee e-newsletter to stay informed about selling and serving alcohol in Virginia.

Need Help?

Special agents are the primary resource for questions related to operating a business with an ABC license. Contact a special agent via your regional ABC office.
Preventing Underage Sales
  • Do Not Sell Stickers