Virginia ABC > Licenses > Retail Resources > Preventing Underage Sales > Do Not Sell Stickers

Do Not Sell Stickers

ABC Do not Sell stickers

"Do Not Sell" stickers help your business combat sales to underage persons. These easy-to-read tools assist ID checking for alcohol and nicotine product sales.

It is extremely important that these stickers be placed where both the seller and buyer can see them, such as on a register or a countertop where purchases are made. The stickers are coated with a smear-resistant varnish in order to prevent fading and damage from cleaning solution spray.

Nicotine product law change effective July 1, 2019:

No sales of nicotine products will be permitted to persons under the age of 21. Retailers should remove any signage related to nicotine product usage at 18 years old.

New 2023 stickers will be mailed to licensees in December. Licensees can order additional stickers beginning in January 2023.

Sticker Examples

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Need Help?

Special agents are the primary resource for questions related to operating a business with an ABC license. Contact a special agent via your regional ABC office.

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For step-by-step assistance in determining the license or permit that you need, see our Licensing Wizard.


Virginia ABC offers free online training to help managers, sellers and servers to become more responsible and better understand ABC laws, rules and regulations. For more information, contact Education and Prevention, (804) 977-7440 or education@virginiaabc.com.

Preventing Underage Sales
  • Do Not Sell Stickers