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Virginia ABC 2017 “Do Not Sell” stickers were mailed in
November. A careful reader pointed out that we made an error; the dates were
correct, but the wording was wrong. Please discard the green alcohol and the
purple tobacco stickers that you recently received. We’ve reprinted the
stickers and partnered with the Virginia Beer Wholesalers Association (VBWA) to
distribute them. Please watch out for
these stickers that are being delivered to ABC-licensed businesses along with a
new “Responsibility Guide for Licensees.”
This 9”x12” booklet contains the new stickers—red for alcohol and blue
for tobacco. Be sure to use these stickers! “Do Not Sell” stickers help your business combat sales to
underage persons. These easy-to-read tools assist ID-checking for alcohol and
tobacco sales when the stickers are placed where both the seller and buyer can
see them. Stickers in Spanish are also available; please contact us at (804)
213-4418 to request these. Thank you for working with us in support of this
important initiative. If you have not received your stickers yet, please wait
until January 17 before calling to inquire about them. We appreciate the
support of the VBWA in distributing these important education and prevention
tools.
Spirited Virginia magazine seeks to showcase top-shelf Virginia mixologists in a back page feature called “Behind The Bar.” If you are a bartender at a Virginia licensee and have a keen knowledge of quality distilled spirits, we'd like to hear from you! Email us at pubrel@abc.virginia.gov (subject line: Spirited Virginia).
This section of the website is designed to assist licensees in maintaining a safe, regulated business
ABC grants a range of privileges, or "licenses," to businesses, groups and individuals enabling the manufacture, distribution, selling and serving of alcoholic beverages in the Commonwealth. Holders of these privileges are commonly called “licensees."
The selling and serving of alcoholic beverages is a business that is subject to higher legal and social accountability than almost any other industry. As a licensee, you shoulder many responsibilities, including preventing underage sales and consumption of alcoholic beverages. Virginia ABC has a strict "zero tolerance" policy for underage consumption and looks to you to aggressively avoid these sales.
