Will there be specific sign design requirements such as dimensions, content, or font size or will guidance be broader?
The only requirements are that signage should be obvious, legible, highly visible, clear to consumer, and the consumer should not have to hunt for it.
Will there be a formal approval process for signage?
No, however Virginia ABC is willing to review drafts of signage if requested.
Will Virginia ABC consider who provided/created the sign (retail licensee or wholesaler) for enforcement purposes?
Retail licensees will be responsible for implementation and upholding the new law.
Who do I contact for questions regarding Virginia’s alcohol laws?
Virginia ABC’s Bureau of Law Enforcement has nine regional offices and one satellite office that serve as points of contact for citizens and licensees. Please reach out to your Special Agent or a Virginia ABC Bureau of Law Enforcement Regional Office with questions.