> Education > Programs > Project Sticker Shock

Project Sticker Shock

Project Sticker Shock Event

Underage drinking negatively impacts the developing brain, causing many health and safety risks. Forty-four percent of underage drinkers receive alcohol from a person 21 and older, whether a family member, friend or an unrelated adult. Project Sticker Shock raises awareness about the laws in Virginia, which make providing alcohol to a minor and using a fake ID to purchase alcohol illegal. The program encourages collaboration amongst a variety of community partners, student leaders and retailers to reduce underage drinking and its related problems.

Virginia ABC Education and Prevention provides an online training and event materials package for all coordinators planning to implement Project Sticker Shock. Upon completion of the online training, coordinators may request a Project Sticker Shock event materials package containing all the stickering materials needed for the event.

STEP 1: Complete Online Training

In order to participate in Project Sticker Shock, the first step is to complete the online training to learn the protocol and obtain best practices.

STEP 2: Register Your Event

Once you complete online training, request a Project Sticker Shock materials package and register your event using the event registration form.

STEP 3: Fill out the Survey

When your Project Sticker Shock event is complete, fill out this Final Report of your event to share your success and assist to with our statewide reporting.

Contact Us

Education and Prevention
(804) 977-7440

Request Information

Like Education and Prevention on Facebook

Upcoming Events


March 30

Virginia Beach

Youth and Community and Action Team


April 17


Glenvar High School