Underage drinking negatively impacts the developing brain, causing many health and safety risks. Forty-four percent of underage drinkers receive alcohol from a person 21 and older, whether a family member, friend or an unrelated adult. Project Sticker Shock raises awareness about the laws in Virginia, which make providing alcohol to a minor and using a fake ID to purchase alcohol illegal. The program encourages collaboration amongst a variety of community partners, student leaders and retailers to reduce underage drinking and its related problems.
Virginia ABC Education and Prevention provides an online training and event materials package for all coordinators planning to implement Project Sticker Shock. Upon completion of the online training, coordinators may request a Project Sticker Shock event materials package containing all the stickering materials needed for the event.