Project Sticker Shock is a community awareness program designed to prevent people 21 and older from purchasing alcohol and providing it to underage individuals. Participants involved in Project Sticker Shock visit partnering stores and place stickers with a warning message about the penalties for providing alcohol to anyone under 21 and using a fake ID to purchase alcohol. By contributing in this event, citizens throughout the state are taking a proactive stand against underage drinking and its related problems. Project Sticker Shock also seeks to increase visibility and compliance of Virginia underage drinking laws.
This unique program represents a partnership among youth, retail establishments, concerned parents, community members, prevention professionals and law enforcement. Project Sticker Shock is a great opportunity for community groups, faith-based groups, school-based groups or any group interested in preventing underage drinking.
Virginia ABC Education and Prevention provides an online training and event materials package for all coordinators planning to implement Project Sticker Shock. Upon completion of the online training, coordinators may request a Project Sticker Shock event materials package containing all the stickering materials needed for the event.