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Project Sticker Shock

Project Sticker Shock Event

Did you know that alcohol is the most widely used substance of abuse among youth in America? Underage drinking is dangerous because it negatively impacts brain development and increases the risk of physical and sexual assault, legal problems, other drug abuse, heavy drinking later in life, and suicide and homicide. According to the National Survey on Drug Use and Health (2017), the majority of underage drinkers did not pay for the alcohol the last time they drank (71%) and the most common source of alcohol for these youth was an unrelated person aged 21 or older (32%).

Project Sticker Shock aims to prevent adults 21 or older from purchasing alcohol and providing it to underage youth by raising community awareness about Virginia laws. During an event, stickers and window clings that warn about the penalties for providing alcohol to minors and using a fake ID to purchase alcohol are placed on cases and coolers of alcohol at local retailers. The project encourages partnership between community organizations, youth, retail establishments, law enforcement, media, and other community members. We provide a free online training and event materials package for all coordinators planning to hold a Project Sticker Shock event. Follow the three steps below to hold your own event!

STEP 1: Complete Online Training

In order to hold an event, the first step is to register for online training to learn the logistics and best strategies. You will take the training titled “Project Sticker Shock Pre-Event Training."

STEP 2: Register Your Event

Once you complete online training, register your event and request a materials package using the event registration form.

STEP 3: Fill out the Survey

When your event is complete, fill out the final report form to share your success and assist with our statewide reporting.

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Education and Prevention
(804) 977-7440

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