The purpose of a description is to provide practical product information that can support a customer's decision to purchase. It also provides brief text to accompany search results to encourage customers to click into a product description page. A product description should generally be 100-200 words and be in a single paragraph. Overall, the description should contain helpful and engaging language for customers.
Ideally, a description provides some or all of the following elements:
Thing to Avoid:
How do I get my product listed?
Virginia ABC considers new products to be carried in its stores on a quarterly basis. The process of bringing in new items is called “Listings,” and the new products appear on shelves, on our website and in the Spirited Virginia magazine at the beginning of each quarter—January, April, July, and October. To be considered, a new product must be presented to the Virginia ABC Listing Committee for evaluation. These presentations are held approximately three months prior to the on-shelf date. Virginia ABC prescreens products for presentation approximately one month prior to the presentation week.
To learn more, please visit Listings and Delistings.
I am a vendor and want my product listing changed/updated. How do I do that?
To submit changes (product maintenance procedures, price changes, bottles per case, UPC/SCC changes, product status changes, please contact productmaster@virginiaabc.com. Please include product name(s), code(s), and details on the information you would like to be changed.