Following are guidelines for manufacturers offering contests and sweepstakes.
Distilled Spirits and Wine Contests/Sweepstakes in Virginia ABC Stores
For questions/approval requests for contests and/or sweepstakes on distilled spirits and wine sold in Virginia ABC stores, please call (804) 213‐4701 or send an email to firstname.lastname@example.org.
Manufacturers Offering Wine and Beer Contests/Sweepstakes
Pre‐approval for wine and beer contests and/or sweepstakes is not required; however, if you have questions, please call (804) 213‐4632 or send an email to email@example.com.
- No purchase can be required for participation in the contest/sweepstakes.
- Those entering the contest/sweepstakes must be of legal drinking age (21 years of age or older).
- Prizes of alcoholic beverages are prohibited.
- A retailer must not participate in a contest/sweepstakes in any way. For example, the contest/sweepstakes must not mention a specific retailer, the drawing must not be held on a retail premises and the prize(s) must not be given away on a retail premises.
- Contests and sweepstakes can be text‐to‐win, internet or mail‐in.