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Fiscal Year 2023 Top Sellers

August 29, 2023

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Tito’s Handmade Vodka tops Virginia ABC yearly sales (again)

Tito’s Handmade Vodka is once again the top spirit of choice among customers at  Virginia Alcoholic Beverage Control Authority (ABC) stores, garnering $72 million in sales in fiscal year 2023. Tito’s was followed by Hennessy VS cognac ($44M), Jack Daniel’s Old No. 7 whiskey ($30.1M), Patron Silver tequila ($28.6M) and Jim Beam straight bourbon whiskey ($24M). Tito’s sales grew by $5.1M compared to the prior year as it continues its six-year run as the top selling product in the commonwealth.

Best-selling products

Among the top 10 best-selling products, Jameson Irish whiskey rose to No. 6; Maker’s Mark straight bourbon remained at No. 7; while Crown Royal Canadian whiskey dropped to No. 8. Grey Goose vodka rose to No. 9. Lunazul Blanco tequila joined the top ten – rising from No. 20 to No. 10 – while Fireball whiskey fell to No. 14.

The biggest movers among the top-50 products were all tequila brands: Lunazul Reposado (up 127%), Lunazul Blanco (up 71%), Casamigos Blanco (up 67%), Teremana Reposado (up 57%) and Teremana Blanco (up 45%).

Among the top-50 products, Fireball represented the largest decline by percent (18.4%) and total sales (declining by $3.2M); followed by Crown Royal Regal Apple, which declined by 15.2% or $2.2M.

Best-selling categories

Virginia ABC’s best-selling categories remained relatively steady, led by vodka at 1.64 million cases sold. Tequila (885,876 cases) overtook straight bourbon whiskey (780,777 cases). Cordials/liqueurs (514,517 cases) and rum (470,292 cases) rounded out the top-five categories.

The tequila category showed strong growth, with an 18.4% increase in cases sold. Tequila grew from an 11.8% to 13.7% market share.

The fastest-growing categories* were moonshine at 25.6%; tequila at 18.4%; specialty (such as gift sets) at 14.8%; domestic ready-to-drink cocktails at 10.1% and straight rye whiskey at 9.8%. The biggest declines were seen in Cognacs/Armagnacs at 14.6%; and Canadian whiskey at 10%.

*Sloe gin grew 64% but is Virginia ABC’s smallest category, at only 141 cases sold.

Best-selling Virginia spirits

Virginia ABC is proud to offer nearly 300 Virginia-distilled spirits. Sales of Virginia-distilled spirits grew to $24.1M of sales, with more than one million bottles sold.

The top-sellers in this category were Bowman Brothers Virginia straight bourbon ($1.6M), Cirrus Vodka ($1.2M), John J. Bowman Virginia straight bourbon ($841,852), Isaac Bowman port finish whiskey ($623,848) and Virginia Highlands War Horn Whiskey ($446,898).

Top-performing stores

Virginia ABC added four stores in FY23, bringing its total to 399. The top-five stores by gallons sold were Store 256 in Virginia Beach (113,346); Store 219 in Fairfax County (103,139); Store 278 in Virginia Beach (97,326); Store 225 in Virginia Beach (94,302) and Store 280 in Chesapeake (92,432).


The Virginia Alcoholic Beverage Control Authority (ABC) is a major source of revenue for the commonwealth, contributing nearly $2.9 billion to the general fund in the last five years. Profits from in-store and online retail sales provide funding for designated state programs and services. Virginia ABC currently operates 399 state stores and provides alcohol education and prevention programs for people of all ages. Its Bureau of Law Enforcement oversees nearly 21,000 ABC licensed establishments. Now marking its 89th year, ABC remains committed to progress and innovation in carrying out its vision of bringing good spirits and excellent service to Virginia.

Web: www.abc.virginia.gov  Facebook: @VirginiaABC and @SpiritedVirginia  Instagram: @spiritedvirginia  Twitter: @VirginiaABC LinkedIn: https://www.linkedin.com/company/virginiaabc

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