Made with 100 percent Japanese white rice, Haku means “white” in Japanese. The word can also be read as “brilliant” – a tribute to the craft of mastering a clear, clean and luminous vodka. Filtered through bamboo charcoal, Haku has an unparalleled soft, round, and subtly sweet taste. Haku’s smooth and round taste suits it for many types of cocktails, such as the Martini, that enhance the soft and subtly sweet flavors of Haku.