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Virginia ABC > Licenses > VAL System > License Definitions > Marketplace

A marketplace license authorizes the licensee to serve complimentary wine or beer to bona fide customers on the licensed premises subject to any limitations imposed by the Board. The licensee shall not give more than two five-ounce glasses of wine or two 12-ounce glasses of beer to any customer per day, nor shall it sell or otherwise charge a fee to such customer for the wine or beer served or consumed.




COV 4.1-206.3.(E)—Retail licenses
COV 4.1-231.1.(A)(7)—Fees on state licenses
COV 4.1-233.1.(A)(7)—Fees on local license

Apply for This License

Completing the application may take 15–30 minutes. Average ABC processing time is 60–90 days. View the list of retail license documents (PDF) required to complete the application. Apply for this license (PDF).

The information on this page does not in any way replace or supersede what is listed in Title 4.1 of the Code of Virginia or Title 3 of the Administrative Code of Virginia. It is the responsibility of every individual or business applying for a license or permit to review, in detail, the applicable sections of the code.
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Need Help?

Special agents are the primary resource for questions related to operating a business with an ABC license. Contact a special agent via your regional ABC office. For step-by-step assistance in banquet licensing, see our Licensing Wizard.


Virginia ABC offers free online training to help managers, sellers and servers to become more responsible and better understand ABC laws, rules and regulations. For more information, contact Community Health & Prevention, (804) 977-7440 or [email protected].

License Definitions
  • Marketplace