Virginia ABC > About > Media Room > 2023 > July 2023 New Products

July 2023 New Products

July 06, 2023

News Release Contact:

Email: [email protected]

Dozens of New Spirits, Cocktails Are Ready for Summer Occasions

MECHANICSVILLE – As summer begins, Virginia Alcoholic Beverage Control Authority (ABC) launches 74 new products into our stores across the Commonwealth.

New items are being imported from around the world including new rums from Mauritius, gin from Great Britain, New Zealand and Canada, tequila from Mexico and cocktails from France. In addition to those products, new types of whiskey, vodka, moonshine, cordials and bourbon from all across the United States are joining ABC’s shelves. Among the 74 new items this quarter, 11 are Virginia-made products:

  • Courage & Conviction Double-Cask Reserve
  • Ironclad Straight Bourbon
  • Lost Whiskey Club High Rye Bourbon
  • Lost Whiskey Club High Wheat Straight Bourbon Barrel Proof
  • Deep Creek Reserve Straight Bourbon
  • Dr. Stoner’s Mango Mule
  • Dr. Stoner’s Ginger Whiskey Lemonade
  • Brady’s Prohibition Style Gin
  • Belmont Farms Kopper Kettle Bonded Rye
  • Royall Rye Whiskey
  • War Horn Virginia Rye Whiskey

This quarter’s Spirited Virginia magazine will feature a Virginia-made spirit on its cover, Courage & Conviction Double Cask-Reserve. This American single malt whiskey from Virginia Distillery Company in Lovingston, among others, is set to become an official, regulated label and will be a recognized whiskey category like scotch, rye and bourbon.

New products arrived in-store and online starting July 1. A full list of all the new products coming to Virginia ABC can be found in the quarterly Spirited Virginia magazine online, which can also be picked up for free in any of ABC’s 399 stores across the Commonwealth. A complete list of products and where to buy them can be found at www.abc.virginia.gov and in Virginia ABC’s online product catalog. Customers are encouraged to check ahead to make sure that new products are available at their local stores.


Per the Code of Virginia, ABC’s profits from in-store and online retail sales provide funding for designated state programs and services. For fiscal year 2022, ABC contributed a total of $622.8 million ($243.6 million from retail sales) to the commonwealth.

# # #

The Virginia Alcoholic Beverage Control Authority (ABC) is a major source of revenue for the commonwealth, contributing more than $2.7 billion to the general fund in the last five years. Virginia ABC currently operates 399 state stores and provides alcohol education and prevention programs for people of all ages. Its Bureau of Law Enforcement oversees approximately 19,000 ABC licensed establishments. Now marking its 89th year, ABC remains committed to progress and innovation in carrying out its vision of bringing good spirits and excellent service to Virginia. Web: www.abc.virginia.gov Facebook: @VirginiaABC and @SpiritedVirginia Instagram: @spiritedvirginia Twitter: @VirginiaABC LinkedIn: https://www.linkedin.com/company/virginiaabc

Facebook and Twitter: Virginia ABC
  • July 2023 New Products