The Virginia Alcoholic Beverage Control Authority (ABC) was recently honored with two awards for its innovation and excellence in marketing and logistics initiatives over the past year by StateWays Magazine, a national industry publication for alcohol control states. It is an unprecedented win as the magazine usually does not give multiple awards to one agency.
ABC received the Best Retail Innovation award for its 2019 September Spirits Month promotion, in partnership with the Virginia Distillers Association and the Best Distribution Innovation award for its Supplier and Carrier Scorecard initiatives.
ABC received the Best Consumer Education Program for the 2018 Holiday Marketing Campaign in 2019 and Best Distribution Innovation for streamlined warehouse efficiency and processes in 2018 from StateWays Magazine.
These awards are presented annually by StateWays Magazine to recognize control state agencies that are leading innovation in the industry. Profiles of all of the award winners are included in the magazine’s fall issue. A ceremony is set to take place at the virtual National Alcohol Beverage Control Association’s Administrators Conference that will take place Oct. 19-21.
The Virginia Alcoholic Beverage Control Authority (ABC) is a major source of revenue for the commonwealth, contributing more than $2.3 billion to the general fund in the last five years. Virginia ABC currently operates 389 state stores and provides alcohol education and prevention programs for people of all ages. Its Bureau of Law Enforcement oversees more than 18,000 ABC licensed establishments. Now marking its 86th year, ABC remains committed to progress and innovation in carrying out its vision of bringing good spirits and excellent service to Virginia.
Web: www.abc.virginia.gov Facebook: @VirginiaABC and @SpiritedVirginia Instagram: @spiritedvirginia Twitter: @VirginiaABC