Jinro Soju is the predecessor of Chamisul Soju. Dubbed as “Jinro is Back”, this new release is the latest craze among soju lovers. First released in Korea in April 2019, it has sold 100 million bottles within the first 7 months. While preserving the concept of the nostalgic look of the transparent, blue soju bottle of the past decades, this revived Jinro Soju has also reinvented itself to indulge the palate and trend of contemporary consumers. While much lower in alcohol per volume than the original version, the milder “Jinro Is Back” still boasts a smooth and crisp soju flavor with a subtle kick.