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New Products in January 2020

December 27, 2019

News Release Contact:

Dawn Eischen - (804) 213-4640
Email: dawn.eischen@abc.virginia.gov

Virginia ABC Introduces 47 New Products in the New Year

On Jan. 1, 2020, the Virginia Alcoholic Beverage Control Authority (ABC) will add 47 new products to its extensive catalog of more than 3,000 distilled spirits, Virginia wines and mixers.

“Industry trends indicate consumers are choosing ready-to-drink alcoholic beverages more than in previous years,” said Virginia ABC Chief Executive Officer Travis Hill. “In the New Year, we’re providing our customers with a wide selection of these popular products by stocking our shelves with 21 varieties of canned, ready-to-drink cocktails that are pre-mixed with vodka, bourbon, whiskey or tequila, including High Noon Sun Sips, Jim Beam Bourbon and Cola, Joia Spirit and Sauza Agua Fuerte.”

Other new items pay tribute to a unique individual, place or event:

  • Cruzan honors the resilient spirit of the U.S. Virgin Islands after Hurricane Maria with their Hurricane Proof Rum.
  • Old Forester Craft Whiskey 1910 is in tribute to the aftermath of a distillery fire in 1910.
  • The Real McCoy 12 Year Rum is named after a pioneer rumrunner of the Prohibition era.
  • Tin Cup American Rye Whiskey’s bold spice taste is a tribute to American miners who drank rye whiskey out of tin cups after a hard day’s work.
  • The Dead Rabbit Irish Whiskey is named after a bar in New York City’s lower Manhattan.

Five of the new products are made in Virginia: Laird’s 10th Generation Apple Brandy Bottled-in-Bond 5 Year (Albemarle County), Virago 151 Rum (Richmond) and Trump Sauvignon Blanc (Charlottesville), in addition to freeze-dried lemon and lime cocktail garnishes from Buoys (Richmond).

Three of the new products will be featured in Virginia ABC’s monthly Mini Monday promotion. On the first Monday of each month, customers can get a complimentary mini bottle of the featured product with any qualifying purchase of $25 or more in any ABC store. January 6 will feature a 50-milliliter bottle of Jägermeister Cold Brew Coffee; February 3 will feature a 50-milliliter bottle of Kinky Ruby; and March 2 will feature an 8-ounce can of Zing Zang Bloody Mary Mix.

A full listing of the new products and their descriptions can be found in the January-March edition of Spirited Virginia magazine, available in stores and online, and in Virginia ABC’s online product catalog at www.abc.virginia.gov.

Four times a year, Virginia ABC reviews hundreds of products presented by distillers and suppliers and scores them based on a variety of criteria including category needs and popular trends. Products range from new offerings of longtime brands to spirits made in Virginia. The Listings Committee makes recommendations on which products to accept and presents those to Virginia ABC’s board for approval. Virginia ABC holds listings meetings in March, June, September and December with accepted products arriving in stores on the first of April, July, October and January, respectively.



The Virginia Alcoholic Beverage Control Authority (ABC) is a major source of revenue for the commonwealth, contributing more than $2.2 billion to the general fund in the last five years. Virginia ABC currently operates 387 state stores, and provides alcohol education and prevention programs for people of all ages. Its Bureau of Law Enforcement oversees more than 18,000 ABC licensed establishments. Now marking its 85th year, ABC remains committed to progress and innovation in carrying out its vision of bringing good spirits and excellent service to Virginia.            

Web:  www.abc.virginia.gov            Facebook: @SpiritedVirginia       
  • New Products in January 2020