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New Products in ABC Stores

July 01, 2019

News Release Contact:

Taylor Thornberg - (804) 213-4723
Email: taylor.thornberg@abc.virginia.gov

New Season Means New Products for Virginia ABC Stores

Customers have even more reason to celebrate the arrival of summer as 30 new products have been added to Virginia Alcoholic Beverage Control Authority (ABC) stores.   

The new products represent a variety of spirits across multiple categories, including bourbon, vodka, ryes, scotch, tequila, cognacs, mixers, cordials, gin, brandy, rum and Virginia-made wine. In total, eight of the new products are made in Virginia.  

“Virginia ABC is always looking to enhance its selection of products across brands, categories and prices,” said Travis Hill, Chief Executive Officer of Virginia ABC. “The quarterly listing of new products allows us to showcase a variety of products from across the commonwealth and around the world.”  

Five of the new products will be featured in Virginia ABC’s monthly Mini Monday promotion. On the first Monday of each month, customers can get a complimentary 50-milliliter bottle of the featured spirit with any qualifying purchase of $35 or more in any ABC store. July 1 featured Bird Dog Black Cherry Whiskey; August 5 will feature three varieties of Smirnoff Zero Sugar Infusions Vodkas; and September 2 will feature Jim Beam Peach Whiskey.

A full listing of the new products and their descriptions can be found in the Spirited Virginia magazine, available in stores and online, and in Virginia ABC’s online product catalog. www.abc.virginia.gov


The Virginia Alcoholic Beverage Control Authority (ABC) is a major source of revenue for the commonwealth, contributing more than $2.1 billion to the general fund in the last five years. Virginia ABC currently operates 376 state stores, and provides alcohol education and prevention programs for people of all ages. Its Bureau of Law Enforcement oversees more than 18,000 ABC licensed establishments. Now marking its 85th year, ABC remains committed to progress and innovation in carrying out its vision of bringing good spirits and excellent service to Virginia.


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