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Door Buster Days

November 09, 2017

News Release Contact:

Taylor Thornberg - (804) 921-5163
Email: taylor.thornberg@abc.virginia.gov

Virginia ABC to Bring Good Spirits with New “Door Buster Days” Discounts in Advance of the Holidays

For the first time, the Virginia Department of Alcoholic Beverage Control (ABC) will offer holiday shoppers the opportunity to stock up for holiday entertaining and save on “Door Buster Days” in mid-November in addition to its Black Friday and Cyber Monday sales.

Door Buster Days will be in stores Nov. 13-15 and will feature discounts of 15-20 percent off 10 select 1.75 liter-size products while supplies last. Customers and licensees will be limited to purchases of three bottles per product each day. The selected products include:
•Jack Daniels Tennessee Whiskey No. 7 Black
•Grey Goose Vodka
•Crown Royal Canadian Whiskey
•Absolut Vodka
•Patron Silver Tequila
•Maker’s Mark Bourbon
•Wild Turkey 101 Bourbon
•Sailor Jerry Spiced Navy Rum
•Jameson Irish Whiskey
•Tanqueray Gin

On Black Friday, Nov. 24, all Virginia ABC stores will offer an in-store discount of 15 percent on any purchase totaling $75-$99.99 (pretax), and a 20 percent discount on any purchase totaling $100 or more (pretax). The in-store discount applies to any product, including miniatures, gift sets and top-shelf specialty items. (The sale does not apply to licensee purchases.)

Cyber Monday, Nov. 27, Virginia ABC will offer two online only promotions through its website - www.abc.virginia.gov.  Customers can purchase Select products online at a 20 percent discount, with the savings automatically applied at checkout.

Additionally on Cyber Monday, customers will be able to enter the Virginia Vacation Sweepstakes online on Cyber Monday only. Developed in partnership with the Virginia Tourism Corporation, the sweepstakes offers one lucky winner the choice between two Virginia vacation packages: a two-night stay for four people at either the Massanutten Resort in Rockingham County or the Omni Homestead Resort in Hot Springs.

More information on all upcoming promotions can be found at www.abc.virginia.gov.


The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.9 billion to the general fund in the last five years. The agency currently operates 368 state stores. Its Bureau of Law Enforcement oversees more than 17,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. Now marking its 83rd year, ABC remains committed to progress and innovation in carrying out its control, service and revenue mission.


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