Bourbon lovers will get the chance to score a once-in-a-lifetime product from one of the nation’s most famous distilleries next week on Virginia ABC’s website.
From 9 a.m. on May 10 to 9 a.m. on May 12, customers will be able to enter a lottery for the chance to purchase one of ten bottles of the extremely rare Old Rip Van Winkle 25 year old bourbon. The entry form can be accessed on the Virginia ABC website at https://www.abc.virginia.gov/products/limited-availability.
Old Rip Van Winkle is the result of a special, one-time bottling from 11 barrels distilled in 1989. Retailing for $1,799.99, each bottle comes in a handmade glass decanter from Glencairn Crystal Studio and is packaged in a handmade wooden box crafted from the barrels that held the bourbon. Inside is a bourbon certificate of authenticity signed by Julian P. Van Winkle, III, grandson of founder Julian P. “Pappy” Van Winkle.
“Virginia ABC is very excited to be able to offer Old Rip Van Winkle through our lottery system,” said Virginia ABC Chief Operating Officer Travis Hill. “The ability to offer limited release, high-end products is one of the many benefits of our growing online commerce capabilities.”
Customers with winning lottery entries must take their confirmation email and ID to their local ABC store and pre-pay for the bottle.
“ABC’s online lotteries give all customers equal opportunity to purchase products we receive in small quantities,” said Virginia ABC Director of Marketing John Shiffer. “It means that residents in rural areas have just as much opportunity to enjoy our high-end products as residents in more urban parts of Virginia.”
Virginia ABC has held 27 lotteries for exclusive products since the online program’s launch in 2016 including lotteries for three high-demand Van Winkle products in December.
The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.8 billion to the general fund in the last five years. The agency currently operates 365 state stores. Its Bureau of Law Enforcement oversees more than 17,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. Now marking its 83rd year, ABC remains committed to progress and innovation in carrying out its control, service and revenue mission.