Customers purchasing distilled spirits in Stephens City only have to look across the parking lot to see their new Virginia Department of Alcoholic Beverage Control (ABC) store. The current Virginia ABC store at 226 Elizabeth Drive in the Fredericktowne Crossing Shopping Center will close at 7 p.m. on Saturday. The store will reopen at 10 a.m. on Thursday, March 16, in freestanding retail space at 240 Elizabeth Drive, Suites 116 & 118, just across the shopping center’s parking lot.
“The move is small in distance, but it will have a big impact on the visibility of the store and the customer experience,” said Director of Retail Operations Wilson Jones. “The move to the new space also provides the opportunity to offer our customers a greater product selection.”
The new Stephens City store will feature about 1,000 square feet of additional space on the sales floor allowing for more displays and promotions. The location change will increase the product selection from 1,166 to 1,305 items, allowing customers to select from a wider array of distilled spirits, mixers and Virginia wines.
In fiscal year 2016, the retail outlet sold 118,461 bottles generating more than $1.7 million in gross sales.
“We expect Stephens City residents to respond very positively to having an updated Virginia ABC location in their area,” said Jones.
During the closure, customers can shop at nearby Virginia ABC stores located at 182 Delco Plaza in Winchester, 135 Crooked Run Plaza in Front Royal and 786 Shopping Center Road in Strasburg. When it reopens, operating hours will remain the same: 10 a.m. to 9 p.m. Monday through Saturday, and noon to 6 p.m. Sunday. A searchable list of Virginia ABC’s 364 stores—including brands and quantities of spirits available at each location—can be found on the agency’s website (www.abc.virginia.gov).
The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.9 billion to the general fund in the last five years. The agency currently operates 364 state stores. Its Bureau of Law Enforcement oversees more than 17,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. Now marking its 83rd year, ABC remains committed to progress and innovation in carrying out its control, service and revenue mission.