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Virginia ABC > About > Media Room > 2017 > Portsmouth Store Remodel

Portsmouth Store Remodel

February 06, 2017

News Release Contact:

Jennifer Guild - (804) 325-8468
Email: jennifer.guild@abc.virginia.gov

Portsmouth ABC Store Gets a Makeover

The Virginia Department of Alcoholic Beverage Control (ABC) store at 4020 Victory Blvd. in Portsmouth is reopening this week with a new look and feel. After being closed for a short period for renovations, customers will be able to shop for distilled spirits at the retail outlet again on Thursday, Feb. 9.

The remodel allowed for a refresh of the store’s interior by featuring new lighting, fixtures, paint, counters and flooring. While the total square footage of the retail space didn’t change, the size of the sales floor did increase by almost 300 square feet. This expanded area opens the opportunity for the store to host more tastings and special events.

“After 14 years with the same layout and features, the Portsmouth store was due for a complete overhaul,” said Director of Retail Operations Wilson Jones. “The inviting atmosphere will make the shopping experience enjoyable for both long-time customers and patrons who haven’t previously explored our selection of products.” 

The structural enhancements will not impact the product selection immediately. With more than 1,300 items to choose from, customers will be able to find the distilled spirits, mixers and Virginia wines they currently enjoy. In the coming months as customers request particular items, staff will have the ability to expand the type and number of distilled spirits carried in-store.

Customers have been purchasing distilled spirits at this store, one of five in Portsmouth, since 2003. In fiscal year 2016, the store sold more than 41,300 gallons of product generating just under $3.2 million in gross sales.

Operating hours at the store will remain the same: 10 a.m. to 9 p.m. Monday through Saturday and noon to 6 p.m. Sunday.

A searchable list of Virginia ABC’s 364 stores—including brands and quantities of spirits available at each location—can be found on the agency’s newly updated website (www.abc.virginia.gov).

“Portsmouth residents will be excited about the modernized store,” Jones added. “The remodel underscores our commitment to providing excellent customer service.”


The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.9 billion to the general fund in the last five years. The agency currently operates 364 state stores. Its Bureau of Law Enforcement oversees more than 17,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. Now marking its 83rd year, ABC remains committed to progress and innovation in carrying out its control, service and revenue mission.

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