The Virginia Department of Alcoholic Beverage Control (ABC) is getting a head start on making “spirits” bright this year with a check list of holiday promotions and giveaways leading up to its best sales of the year on Black Friday, Nov. 25, the day after Thanksgiving, and its online cousin, Cyber Monday, Nov. 28.
On Black Friday, all Virginia ABC stores will offer an in-store 10 percent discount off any purchase totaling $50-$74.99, and a 15 percent discount off any in-store purchase totaling $75 or more (pretax, with lottery and gift cards excluded). The in-store discount applies to any of ABC’s more than 2,600 products, from miniatures to gift sets to top-shelf specialty items. (The sale does not apply to licensee purchases.)
ABC will also join other 21st century retailers by offering its Cyber Monday sale on Nov. 28. On that day, customers who order select products online (www.abc.virginia.gov) for pick up at an ABC store will enjoy the same discount—a 10 percent reduction off purchases totaling $50-74.99 (pretax) and a 15 percent discount off purchases totaling $75 (pretax) or more. More than 200 premium products, including 66 Virginia-made spirits, will be available to order online on Cyber Monday.
For the first time ever, Virginia ABC will launch its holiday campaign with the following promotions:
“We’ve expanded our holiday promotions this year to offer customers an opportunity to sample and purchase quality items at reduced prices—whether trading up to more premium brands, stocking up for holiday parties or purchasing gifts for friends, family and coworkers,” said Virginia ABC Chairman Jeffrey Painter. “We are especially proud to offer our Cyber Monday sale on a select group of Virginia-made and other premium products, thanks to the e-commerce capabilities of our newly redesigned website.”
Virginia ABC stores will be closed on Thanksgiving Day, but all stores will be open on Black Friday, with many stores observing expanded hours. A searchable list of Virginia ABC’s 363 stores—including brands and quantities of spirits available at each location—can be found on the agency’s updated website at www.abc.virginia.gov.
“As the holiday season approaches, we urge customers to be especially mindful of the importance of safe and responsible consumption of alcoholic beverages,” said Painter.
The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.9 billion to the general fund in the last five years. The agency currently operates 363 state stores. Its Bureau of Law Enforcement oversees more than 17,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. Now marking its 83rd year, ABC remains committed to progress and innovation in carrying out its control, service and revenue mission.
Virginia ABC Spreads Holiday “Cheers” With Discounts on Black Friday, Cyber Monday; Offers New Thanksgiving-Week Promotions, Giveaways