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Virginia ABC > About > Media Room > 2016 > Miss Virginia Partners with Virginia ABC

Miss Virginia Partners with Virginia ABC

October 18, 2016

News Release Contact:

Valerie Hubbard - (804) 204-2327
Email: valerie.hubbard@abc.virginia.gov

Miss Virginia Partners with Virginia ABC to Teach Students about Living Alcohol and Drug Free

Miss Virginia, Michaela Sigmon, believes that individuals must first value themselves before they can live a valuable life. She will take her vision and message to students in Virginia elementary schools to let the state’s youngest pupils know how important it is to make healthy choices.

The Virginia Department of Alcoholic Beverage Control (ABC) has a long-standing partnership with the Miss Virginia Organization. Virginia ABC’s Education and Prevention Section is continuing that working relationship with Sigmon for the Miss Virginia School Tour in 2016-17. Supported by a $10,000 ABC grant, her tour will feature programs at elementary schools across the state throughout the school year.

Sigmon, a Chesapeake native and student at Old Dominion University, was named Miss Virginia in June.  During presentations at elementary schools, she plans to encourage students to respect and value themselves in order to become the best versions of who they are meant to be. She has dubbed her platform, “Making It Matter.” It incorporates a compelling message of saying no to drugs and alcohol. The Miss Virginia Organization and Virginia ABC share the combined mission of educating students on the importance of making positive decisions to better prepare students for success.

This year, Virginia ABC has developed new objectives for the program. Participants will learn:

  • how to identify what is safe and healthy for their bodies;
  • what positive choices are and how to make them;
  • how to say “no” to unhealthy choices;
  • what it means to be a leader in their community and among their friends; and
  • how to identify who is a trusted adult and the role they play in their lives.

“We believe that Michaela’s message encouraging students to focus on self-worth, positive decisions and relying on trusted adults will contribute substantively to our goals to promote the prevention of substance and alcohol abuse,” said Virginia ABC Education and Prevention Manager Katie Weaks. “It’s important to share age-appropriate information about alcohol to protect youth from dangerous behaviors as they grow older.”

Schools interested in scheduling a Miss Virginia appearance may register online at www.missva.com or contact Miss Virginia Organization Business Manager M. C. Gravely at mcgravely@missva.org or (855) 5-MissVA.

The Virginia ABC Education and Prevention Section provides the public with free publications, including one created specifically for elementary school students, which can be ordered using the publication order form available on its website, https://www.abc.virginia.gov/education/publications.


The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.8 billion to the general fund in the last five years. The agency currently operates 361 state stores. Its Bureau of Law Enforcement oversees more than 17,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. Now marking its 83rd year, ABC remains committed to progress and innovation in carrying out its control, service and revenue mission.

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