When the Virginia Department of Alcoholic Beverage Control (ABC) and William Grant & Sons, owners and producers of Sailor Jerry spiced rum, started collaborating to support the Aleethia Foundation, they were very pleased with the $7,360 contribution. Five years into the partnership, the donation to the nonprofit that assists injured troops has grown to more than $10,000.
From May to August, customers purchased 41,823 bottles of Sailor Jerry, a 92-proof spiced rum, resulting in $911,759 in total sales. Those transactions enabled William Grant & Sons to give $10,316 to the Aleethia Foundation in Virginia ABC’s name.
In 2015, the partnership ran from February to April, resulting in $632,032 in total sales and an $8,594 donation to the foundation. Since the partnership between William Grant & Sons and Virginia ABC started in 2012, more than $50,000 has been donated to the nonprofit.
“Customers recognize the integral role the Aleethia Foundation plays in the healing of injured servicemen and women,” said Virginia ABC Chairman Jeffrey Painter. “Aligning this promotion with warmer months when customers were buying rum to use in their summer cocktails was a smart choice. I am pleased that Virginia shoppers stepped up to help us generate our largest financial contribution yet.”
In addition to providing clothing, travel expenses for family members and assistive technology devices for veterans recuperating at Walter Reed National Military Medical Center in Bethesda, Md., Aleethia has offered Friday Night Dinners for more than a decade. These rehabilitation therapy dinners urge injured service men and women to take a first step out of their hospital rooms and into public life together with family members and other wounded veterans. The dining out experience helps them rebuild confidence, heal and assimilate back into society. Since 2003 Aleethia has provided more than 50,000 meals to injured service members and their families.
“The William Grant family believes that the Sailor Jerry partnership with Virginia ABC is a meaningful program,” said Reed Davis, William Grant & Sons’ district manager of Virginia and South Carolina. “It is not only a big deal to those men and women connected with the Aleethia Foundation, but it’s also very important to our customers making purchases in Virginia ABC stores across the state.”
Virginia ABC carries Sailor Jerry in five sizes. Customers may purchase the spiced rum in all 360 Virginia ABC stores.
The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.8 billion to the general fund in the last five years. The agency currently operates 360 state stores. Its Bureau of Law Enforcement oversees more than 17,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. Now marking its 83rd year, ABC remains committed to progress and innovation in carrying out its control, service and revenue mission.
Sailor Jerry Partnership Generates $10K