A new group of spirits will join the Virginia Department of Alcoholic Beverage Control’s (ABC) offerings in July as 41 new products are added to the agency’s extensive 2,600 product catalog.
This group of new products includes 10 whiskies, nine mixers and garnishes, four vodkas and cordials, three moonshines, two Virginia wines, tequilas, brandies and mezcals and one rum, scotch and vermouth. To find a guide on these new products, visit https://www.abc.virginia.gov/products/product-list-downloads and select July-September 2016.
“Virginia ABC strives to provide a fresh mix of products across different brands, sizes and price points,” said Director of Marketing John Shiffer. “We’re always looking at industry trends to bring our customers the best and most relevant selection of spirits.”
Four times a year Virginia ABC reviews hundreds of products presented by distillers and suppliers and scores them based on a variety of criteria including category needs and popularity trends. Products range from new offerings of longtime brands to spirits made locally in Virginia. The listings committee makes recommendations on which products to accept and presents those to Virginia ABC’s board for approval.
In an effort to more frequently address market trends, Virginia ABC in 2014 increased the number of listings from two to four each year. Virginia ABC holds listings in March, June, September and December. Accepted products hit store shelves at the beginning of each quarter on the first of January, April, July and October.
“The more frequent listing of new products is just one example of ABC’s commitment to operate as a 21st century business,” said Virginia ABC Chairman Jeffrey Painter. “Also, thanks to ABC's recently enhanced website, customers may now order these new and exciting products online for delivery to their neighborhood ABC store.”
The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.8 billion to the general fund in the last five years. The agency currently operates 359 state stores. Its Bureau of Law Enforcement oversees more than 17,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. Now marking its 83rd year, ABC remains committed to progress and innovation in carrying out its control, service and revenue mission.
Virginia ABC Welcomes 41 New Products in July