When customers purchased nearly 115,000 bottles of Sailor Jerry from Virginia Department of Alcoholic Beverage Control (ABC) stores in fiscal year 2015, the 92-proof rum was popular not only for its smooth taste and natural vanilla and cinnamon spices, but also because purchases helped benefit wounded veterans.
For the fifth consecutive year, Virginia ABC is partnering with William Grant & Sons, owners and producers of Sailor Jerry spiced rum, to give shoppers the chance to support the Aleethia Foundation. The nonprofit foundation assists injured troops recuperating at Walter Reed National Military Medical Center in Bethesda, Md., with short-term therapeutic recreation.
“The Aleethia Foundation plays an integral role in the healing of injured servicemen and women,” said Virginia ABC Chairman Jeffrey Painter. “I am pleased that every year the partnership generates an even larger financial contribution than the previous year for this honorable cause. I know our customers will step up again in 2016 to make a big impact.”
William Grant & Sons will contribute a portion of proceeds from the sale of Sailor Jerry in Virginia ABC stores between May 1 and August 31. In 2015, the promotion ran from February to April, resulting in $632,032 in total sales and an $8,594 donation to the Aleethia Foundation in Virginia ABC’s name. Since the partnership between William Grant & Sons and Virginia ABC started in 2012, more than $40,000 has been donated to the nonprofit.
In addition to providing clothing, travel expenses for family members and assistive technology devices, Aleethia has offered Friday Night Dinners for more than a decade. These rehabilitation therapy dinners urge injured service men and women to take a first step out of their hospital room and into public life together with family members and other wounded veterans. The dining out experience helps them rebuild confidence, heal and assimilate back into society. Since 2003 Aleethia has provided more than 50,000 meals to injured service members and their families.
“Working with Virginia ABC over the past four years has been very rewarding to the William Grant family,” said Reed Davis, William Grant & Sons’ district manager of Virginia and South Carolina. “This partnership is not only a big deal to those men and women connected with the Aleethia Foundation, but it’s also very important to customers making purchases in Virginia ABC stores across the state.”
Virginia ABC carries five sizes of Sailor Jerry, some of which will be on sale during the promotion. Customers may purchase the spiced rum at all 358 stores.
The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.8 billion to the general fund in the last five years. The agency currently operates 358 state stores. Its Bureau of Law Enforcement oversees more than 17,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. Now marking its 83rd year, ABC remains committed to progress and innovation in carrying out its control, service and revenue mission.
Buying a Bottle of Sailor Jerry Rum will Help Support Wounded Veterans