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Virginia ABC’s Newest Premier Store in Short Pump Boasts Innovative Design, Unique Features

November 24, 2015

News Release Contact:

Valerie Hubbard - (804) 204-2327
Email: valerie.hubbard@abc.virginia.gov

Virginia ABC’s Newest Premier Store in Short Pump Boasts Innovative Design, Unique Features

In the heart of Metro Richmond’s most popular 21st century shopping district comes a reminder of the city’s history at Virginia Alcoholic Beverage Control’s (ABC) newest premier store located at 3450 Pump Road in Short Pump Crossing. Virginia ABC will celebrate the opening of the fourth in its line of distinctive retail outlets at 4 p.m. on Wednesday, Dec. 2, with Virginia Secretary of Public Safety and Homeland Security Brian Moran, Virginia ABC Chairman Jeffrey Painter and Commissioners Judy Napier and Henry Marsh, and other dignitaries in attendance.

Since March 2014, Virginia ABC has opened premier stores in Williamsburg, Leesburg and Virginia Beach.

From dramatic white, Ionic columns evocative of the Virginia State Capitol colonnade to exposed brick and a vintage sepia photograph of Richmond’s cityscape that define interior walls, the store design will remind shoppers of Richmond’s rich history. As with other premier store designs, the Short Pump location offers a more robust shopping experience with custom casework and intimate shopping areas defined by historic architectural elements, ceiling fixtures and unique lighting reminiscent of the early days of electricity. Richmond-based KSA Interiors worked with Virginia ABC to design the new Short Pump location, as well as other premier stores in Williamsburg and Leesburg.

“We are proud to honor our capital city’s rich history in our newest premier store,” said Painter. “Virginia ABC is also proud of its commitment to providing excellent customer service with the addition of this uniquely designed store to the Central Virginia market.”

The store’s varying wood-grained inlay flooring patterns create a winding center aisle and encourage customers to discover products they might not have known about, without forsaking the ease of identifying favorite brands shoppers have come to expect in a Virginia ABC store.

Store customers will also enjoy decorative nods to the history of alcoholic beverages in Virginia with displays of antique jugs and a whimsical black and white photograph of tipplers from a bygone era positioned behind the store’s centrally located customer service center. This center, which provides customers with easy access to product information, is highlighted by a white coffered tin, dropped-ceiling fixture suspended from the store’s soaring black ceiling.

“Virginia ABC’s other premier stores have all recorded substantial profit increases over standard Virginia ABC retail operations in each market area, furthering our efforts to build revenue for the commonwealth,” said Painter. “With the exception of Virginia ABC’s consistently wide selection of products and its friendly and informed sales staff, customers in these award-winning retail outlets will recognize little resembling their usual Virginia ABC shopping experience.”

The Short Pump store measures 6,000 square feet and is one of the commonwealth’s largest stores. The location’s operating hours are 10 a.m. to 9 p.m. Monday through Saturday and 1 to 6 p.m. on Sunday.

The store opening event on Dec. 2 will include brief remarks, a ribbon cutting, photos and informal store tours followed by refreshments. Additionally, selected vendors will offer free tastings of popular, high-end distilled spirits paired with hors d’oeuvres from noon to 8 p.m. The public is encouraged to attend.


The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.8 billion to the general fund in the last five years. The agency currently operates 353 state stores. Its Bureau of Law Enforcement oversees more than 16,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. ABC is committed to progress and innovation in carrying out its control, service and revenue mission.

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