In February, March and April, consumers purchased nearly 29,000 bottles of Sailor Jerry spiced rum from Virginia Department of Alcoholic Beverage Control (ABC) stores, and each purchase helped benefit wounded veterans.
For the fourth consecutive year, Virginia ABC partnered with William Grant & Sons, owners and producers of Sailor Jerry spiced rum, to support the Aleethia Foundation. The nonprofit foundation assists injured troops recuperating at Walter Reed National Military Medical Center in Bethesda, Md., with short-term therapeutic recreation.
During the three months, sales of the spiced rum totaled $632,032, up $53,798 from the same period in 2014. Based on those sales, William Grant & Sons will contribute $8,594 to the Aleethia Foundation in Virginia ABC’s name. The 2015 gift is more than $500 above last year’s donation to the foundation.
In addition to providing clothing, travel expenses for family members and assistive technology devices, Aleethia has offered Friday Night Dinners for more than a decade. These rehabilitation therapy dinners urge injured service men and women to take a first step out of their hospital room and into public life together with family members and other wounded veterans. The dining out experience helps them rebuild confidence, heal and assimilate back into society. Since 2003 Aleethia has provided more than 50,000 meals to injured service members and their families.
The formal presentation of the contribution will take place at a Friday Night Dinner hosted by the foundation in D.C. later this fall. Since the partnership between William Grant & Sons and Virginia ABC started in 2012, more than $31,000 has been donated to the nonprofit.
“The support the Aleethia Foundation offers plays an integral role in the healing of these injured servicemen and woman,” said Virginia ABC Chairman Jeff Painter.
Last September Painter had the opportunity to attend one of Aleethia’s Friday Night Dinners and meet some of the injured troops.
“Being able to attend the dinner and interact with the veterans was a powerful experience. It illustrated how beneficial this partnership is for wounded veterans and their families. I am pleased that every year this partnership has generated an even larger financial contribution than the previous year for this honorable cause.”
“Working with Virginia ABC over the past four years has been very rewarding to the William Grant family,” said Reed Davis, William Grant & Sons’ district manager of Virginia and South Carolina. “This partnership is not only a big deal to those men and women connected with the Aleethia Foundation, but it’s also very important to our customers making purchases in Virginia ABC stores across the state.”
Sailor Jerry spiced rum was established in honor of Norman “Sailor Jerry” Collins, a member of the U.S. Navy who later became a prominent American tattoo artist, putting ink on the many service members who sought out his Honolulu tattoo parlor for nearly 40 years. The 92-proof spiced rum features a Sailor Jerry hula girl tattoo design on the label. It can be purchased at all 351 Virginia ABC stores.
The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.8 billion to the general fund in the last five years. The agency currently operates 351 state stores. Its Bureau of Law Enforcement oversees more than 16,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. ABC is committed to progress and innovation in carrying out its control, service and revenue mission.
Virginia ABC and Sailor Jerry Partnership Benefits Wounded Veterans