Virginia ABC Partners with Virginia Tourism to Promote Virginia Products

The Virginia Department of Alcoholic Beverage Control is partnering with the Virginia Tourism Corporation, using the 46-year-old Virginia is for Lovers logo to promote the assortment of alcoholic products made in the Commonwealth.

Five Virginia ABC stores were selected to participate in the promotion:

• Richmond (10 North Thompson St.)
• Williamsburg (1244 Richmond Road)
• Virginia Beach (405 30th St.)
• Warrenton (175 Lee Highway)
• Vienna (436 East Maple Ave.)

These stores will be supplied with the extremely popular Virginia is for Lovers "trucker" hats that will be handed out with every purchase of a 750mL or larger size product made in Virginia. The purchase of any Virginia-made product only available in a size smaller than 750mL will also receive a hat. These giveaways apply to Virginia wine and spirits only.

Additionally, employees of these stores will be wearing co-branded polo shirts for the duration of the promotion. The black polo shirts have the Virginia ABC logo on the front, and the Virginia is for Lovers logo on the sleeve.

"Virginia ABC is proud to stock the shelves of its 351 stores with Virginia-made products and especially pleased to partner with Virginia Tourism to promote them through the Virginia is for Lovers "hat" campaign," said Virginia ABC Chairman Jeffrey Painter. "We look forward to continued partnerships that support local businesses and draw people to discover Virginia's flourishing spirits and wine industries."

"Teaming with Virginia ABC is a great way to showcase the great products Virginia has to offer," says Virginia Tourism President and CEO Rita McClenny. "Virginia ABC stores carry a wide selection of Virginia wines and spirits that are perfect for any occasion.

The promotion runs until Labor Day.

For more information on participating Virginia ABC stores, please visit abc.virginia.gov or virginia.org.

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The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.8 billion to the general fund in the last five years. The agency currently operates 351 state stores. Its Bureau of Law Enforcement oversees more than 16,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. ABC is committed to progress and innovation in carrying out its control, service and revenue mission.

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