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Virginia ABC’s Redesigned Website Brings Fresh Look, Improved Navigation to Online Visitors

March 16, 2015

News Release Contact:

Kathleen Shaw - (804) 213-4640
Email: kathleen.shaw@abc.virginia.gov

Virginia ABC’s Redesigned Website Brings Fresh Look, Improved Navigation to Online Visitors

  • Newly redesigned website features revamped visual design and easier navigation.
  • Enhanced searchable product catalog showcases more than 2,000 items with color images and descriptions.
  • Mobile-friendly site allows customers to order select spirits online for delivery to local stores.

Just in time for spring, the Virginia Department of Alcoholic Beverage Control (ABC) is taking on a fresh, new look with the launch of its redesigned website. Mobile-friendly, visually appealing and easier to navigate, the site is expected to increase business and facilitate easier communication and business transactions with ABC’s customers and industry partners.

“With its 351 well-run stores and a growing number of craft breweries, wineries and legal distilleries, Virginia is capturing the attention of tourists and other visitors, and quickly becoming a national leader in the alcoholic beverage industry. I applaud ABC for launching this new, user-friendly and visually appealing website to better serve customers and realize new opportunities to grow its business through e-commerce,” said Gov. Terry McAuliffe.

ABC store customers, restaurants owners, suppliers and job seekers will all benefit from the new site, which offers opportunities to browse favorite distilled spirits and Virginia wines online and order select products for delivery to a local store. The site also provides classic and seasonal drink and food recipes, a searchable list of scheduled in-store tasting events and an enhanced product catalog showcasing thousands of wines and distilled spirits with color images and descriptions. A quick and reliable store locator makes it easier to find stores, especially from mobile devices, and customers can check real-time availability of any product in any ABC store. Job seekers will also discover a redesigned career page, helping them find the information they need at a glance.

Law enforcement and education and prevention groups will also find the website helpful in their work with ABC.  From ordering educational materials online to registering for training opportunities for servers and sellers, the new site will provide consumers, licensees and educators a more helpful and informative resource for all types of information involving alcohol and alcohol enforcement in Virginia.

The website redesign is the first completed project in the Governor’s plan to reinvest in ABC, a key agency that provides service to Virginia consumers, produces revenue for the Commonwealth and plays an important role in public safety.  Over the coming years ABC will see much needed additional investment in business technology systems that handle the agency’s finances and provide licenses to Virginia residents and businesses. The agency will also be utilizing resources to open additional stores and implement responsible marketing strategies. 

During the course of the project, ABC worked with its project consultant, CapTech, to introduce new software and a new content management system, intricately integrate dozens of applications, develop an online ordering capability and add a new retail process and customer service section -- all in less than six months. In addition, the team created a new searchable product catalog, revamped the visual design and information architecture, dramatically improved findability and spent more than 1,500 hours testing the new site. The result: a sprawling 700 pages of tangled information streamlined into a clean and orderly site in less than 350 pages.

“With this new website and more premier stores planned for 2015, ABC is a proving itself to be a modern and progressive agency,” said ABC Chairman Jeffrey Painter. “This innovative project was a success due to the teamwork and integration of ABC staff and our CapTech consultants. We are especially proud of our in-house redesign team who used feedback from the agency’s diverse set of customers to build a better and more efficient site for our users,” he said.

ABC invites the public and other stakeholders to browse and explore its new site, located at abc.virginia.gov.


The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.8 billion to the general fund in the last five years. The agency currently operates 351 state stores. Its Bureau of Law Enforcement oversees more than 16,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. ABC is committed to progress and innovation in carrying out its control, service and revenue mission

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