Customers can wave goodbye to the traditional setup and sail through an innovative new retail layout in the Virginia Department of Alcoholic Beverage Control (ABC) store located in the Hilltop North Shopping Center at 1612 Laskin Road, Virginia Beach.
At a grand reopening celebration on Wednesday, Dec. 3, Virginia ABC will showcase the location’s new flooring, ceiling, energy-efficient lighting, wall treatments, product displays and tasting area—enhancements that together offer an inviting, enjoyable and robust shopping experience.
The Hilltop location features a coastal theme complete with waves, boardwalks and buoys. Product displays in the shape of boats and lighthouses add to the nautical concept. A metal chandelier created by Richmond artist Robert Chase of Chase Architectural Metal is suspended over the tasting bar where vendors are invited to periodically conduct half-ounce tastings of their products. Festooned with bottles from products sold by Virginia ABC, the chandelier creates a dramatic focal point in the store.
The Virginia Beach store is the third premier store the agency has opened in 2014 during its year-long 80th anniversary celebration. The other premier locations debuted in Williamsburg in March and Leesburg in July.
“Virginia ABC’s premier stores feature a theme that reflects the culture and unique characteristics of its location,” said Virginia ABC Chairman Jeff Painter. “The new retail layout and design encourages customers to explore shelves and discover products they might not have known about, without forsaking the ease of identifying favorite brands they have come to expect in an ABC store. With the exception of the consistently wide selection of products, customers in the premier store will recognize little resembling their usual ABC shopping experience.”
At 6,700 square feet, the Laskin Road location is the third largest of Virginia ABC’s 350 stores, measuring almost double the average footprint of a Virginia ABC store. The remodel created an additional 720 square feet of retail space in the customer-occupied areas, allowing for a more spacious shopping experience.
The expansive building allows the store to carry more than 1,800 different sizes and types of distilled spirits and Virginia wines. In fiscal year 2014, the location was the top store for the number of gallons sold, gross sales and gross profits.
Located in the shopping center since 2002, the store closed August 31 for remodeling and reopened November 19.
Virginia ABC Commissioners Judy Napier and Henry Marsh, as well as Virginia Beach Mayor William Sessoms, will join Chairman Painter at the grand reopening celebration on Dec. 3. The ceremony will begin at 11 a.m. and include brief remarks, a ribbon cutting, informal store tours and refreshments. Community members are encouraged to attend.
“The newest premier store in Virginia Beach underscores our commitment to providing excellent customer service and is representative of Virginia ABC’s growing retail division,” said Painter. “As we celebrate our past during this 80th anniversary year, we also look forward to a robust future.”
The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing more than $1.8 billion to the general fund in the last five years. The agency currently operates 350 state stores. Its Bureau of Law Enforcement oversees more than 16,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. Now celebrating its 80th anniversary, ABC remains committed to progress and innovation in carrying out its control, service and revenue mission.
State's Most Profitable ABC Store Reopens as Third Premier Location