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New ABC Store Opens in Keysville

September 24, 2013

News Release Contact:

Carol Mawyer - (804) 219-2022
Email: pubrel@abc.virginia.gov

New ABC Store Opens in Keysville

Charlotte County residents can shop in a new ABC store with the Sept. 19 opening of the alcohol agency’s newest retail site on King Street in Keysville.

A grand opening event is planned for 9:30 a.m. on Thursday.

The Keysville store, at 110 King St. between the Thompson Insurance Agency and the Hair Depot, remains as the county’s only ABC store. Other ABC retail locations are approximately 20 miles away in Chase City, Farmville, Crew and Kenbridge.

The new store replaces the agency’s Drake’s Branch store which closed Sept.14 because of decreased traffic and sales.

“While we were sad to leave the Drakes Branch community, relocating the store made sense from a business perspective,” said Wilson Jones, ABC’s director of retail operations. Keysville provides a larger population base and a busier retail environment just a few miles from the intersection of U.S. Highways 360 and 15.

The new store measures 2,319 square feet, carries approximately 620 items and employs five people, a manager, two lead sales associates and two sales associates, all who moved from the Drakes Branch store.

“We're eager to welcome customers, answer their questions, fulfill special requests and, ultimately, adjust the store’s product mix to accommodate their tastes,” said Jones.

Regular store hours will be 10 a.m.–9 p.m. Monday through Saturday and 1–6 p.m. Sunday. The first 25 customers at Thursday’s grand opening event will receive a free no

ABC has opened 80 stores in the last 10 years and has plans to open 20 more in the next three years. Currently 98% of Virginia’s population resides within 10 minutes of an ABC store. Store locations and relocations are strategically chosen to meet market demands and better serve the people of the commonwealth.

The Keysville store is one of 344 ABC stores in the state.

The Virginia Department of Alcoholic Beverage Control (ABC) is a major source of revenue for the commonwealth, contributing $1.7 billion to the general fund in the last five years. The agency currently operates 344 state stores. Its Bureau of Law Enforcement oversees 16,000 ABC licensed establishments while the Hearings and Appeals Division considers more than 700 cases each year. The agency also provides alcohol education and prevention programs for people of all ages. Now in its 80th year, ABC remains committed to progress and innovation in carrying out its control, service and revenue mission.

2013
  • New ABC Store Opens in Keysville