Adding a bottle of Sailor Jerry rum to your home bar will make more than a great Mai Tai; it will make a difference. Every purchase of the spiced rum through April 30 will generate a financial contribution that benefits wounded veterans.
For the second year Virginia Department of Alcoholic Beverage Control (ABC) is partnering with William Grant & Sons, owners and producers of Sailor Jerry rum, to support the Aleethia Foundation.
The foundation is a small non-profit organization that supports newly injured troops recuperating at Walter Reed National Military Medical Center and Bethesda Naval Hospitals with short-term therapeutic recreation.
The distiller will donate a portion of the proceeds for every case of the rum Virginia ABC purchases. Most cases contain 12 bottles.
Virginia ABC has allowed special displays in all stores and William Grant & Sons has discounted Sailor Jerry rum $2 off the everyday price to encourage sales. Various sizes of the spiced rum are carried in nearly all 339 stores. Last year Virginians purchased nearly 24,000 bottles of Sailor Jerry resulting in a $7,364 donation to the Aleethia organization.
“We’re pleased to partner with William Grant & Sons again and lend support to a tremendous organization like the Aleethia Foundation,” said ABC Chairman Neal Insley.
The foundation sponsors Friday night fine dining events for injured service men and women and their families at venues including The Capitol Club, noted restaurants and various country clubs. Since 2003 more than 25,000 individuals have enjoyed dining out as a way to help rebuild their confidence and gradually assimilate back into a non-combatant society.
“The work that Aleethia does is great in providing support in helping rehabilitate the brave U.S. service men and women who have dedicated their lives in defending our country,” said Reed Davis, William Grant & Sons’ district manager for Virginia.
“By partnering with Virginia ABC we are able to assist and help Aleethia continue the great work that they do,” he said. Nationally, the distiller made a $32,000 contribution last year on behalf of its participating distributors.
Sailor Jerry Rum was established in honor of Norman “Sailor Jerry” Collins, a member of the U.S. Navy who became the father of old school tattooing, putting ink on the many servicemen who sought out his Hotel Street tattoo parlor in Honolulu for nearly 40 years.
Virginia ABC Partners with Sailor Jerry Rum To Support Injured Troops