The Virginia Department of Alcoholic Beverage Control (ABC) will join other retailers by offering extended hours and discounted prices on Black Friday, the day after Thanksgiving and the traditional kickoff to the holiday shopping season.
Most of Virginia ABC’s 338 retail stores will open at 9 a.m. Five stores in Williamsburg, Richmond and Northern Virginia will open at 7 a.m.
All stores will offer a 25 to 50 percent reduction (or more) on selected items as well as 10 percent off any purchase totaling $50 or more (pretax). Early morning specials will remain in effect Nov. 23 at all stores until 3 p.m.
“This is a unique opportunity for our retail customers to purchase quality items at reduced prices,” ABC Chairman J. Neal Insley said. “For individuals interested in trading up to more premium brands for themselves or as gifts, the discount will help offset the higher cost.”
No product will be excluded from the 10 percent discount. Shoppers spending the minimum $50 will receive the discount on everything from miniatures to top-shelf specialty items. During the holiday, ABC stocks gift packages from a variety of vendors that will be included as well. As is true with most retailers, store gift cards, a popular stocking stuffer, will not be discounted.
“ABC encourages Virginians to drink responsibly. As the holiday season approaches, we should be especially mindful of this,” Insley said.
Stores that will open at 7 a.m. include Willow Lawn, Richmond; Monticello Avenue, Williamsburg; Sully Plaza, Chantilly; and two Fairfax stores in Fairfax Court and Fair Lakes Shopping Centers.
Virginia ABC Stores to Participate in Black Friday Sale