Chief Digital and Branding Officer
Vida Williams is Virginia ABC’s first Chief Digital and Branding Officer. In this role, Williams guides the authority’s digital and web operations, communications and education and prevention teams and supports its eCommerce initiatives. Williams works with the authority’s Chief Executive Officer Travis Hill to facilitate and inspire continued digital innovation, as well as enhance ABC’s customer experience using a variety of communications and community engagement tools that support the Virginia ABC brand. Her focus is on using innovation to create an infrastructure for economic development, community engagement and customer service in ways that provide access, as well as public safety and responsibility. Williams brings to the authority extensive experience in guiding organizations through data-driven business transformation. Prior to joining ABC, she served as Chief Diversity Officer and Chief Data Officer at the Richmond-based SingleStone Consulting, an information technology services company. As an adjunct professor from 2016-2022, earning the title “Innovator in Residence” for nearly four of those years, at VCU’s da Vinci Center, Williams led budding entrepreneurs through special projects to advance innovation for social good. Her previous experience also includes working as managing partner at The Axis Partners, Inc., a Richmond-based strategic enterprise planning and execution, data sciences services firm, and as vice president of project management at Health Diagnostic Laboratory, Inc. in Richmond. The Duke University graduate previously held positions managing a variety of IT and data-driven strategic planning projects at companies including Oracle, Whitlock, Bell Techlogix, Inc., B2B Solutions and Alstom Energy.