Virginia ABC's PSA Challenge

2010 PSA Challenge Results

Congratulations to all of the students, teachers, advisors, school resource officers and administrators who participated in Virginia ABC’s 2010 PSA Challenge—Underage Drinking Has No Place…! We received more than 130 entries from across the state. All of the PSAs demonstrated creative and compelling elements which made the judging extremely difficult.

Participants are commended for their hard work and willingness to assume a leadership role to address this crucial public safety issue. Thanks to the following schools who produced PSAs designed to initiate conversation about the dangers and consequences of underage drinking:

Amherst County High School
Atlee High School
Auburn High School
Bath County High School
C. Vernon Spratley Middle School
Carter G. Woodson Middle School
Churchland High School
Coeburn High School
Craig County High School
Daniel Morgan Middle School
Deep Creek High School
Douglas S. Freeman High School
Eastern Mennonite High School
Fluvanna County High School
Gloucester High School
Grassfield High School
Hanover County Public Schools (Hanover, Lee Davis and Patrick Henry High Schools)
Jamestown High School
Langston Hughes Middle School
Martinsville High School
N.B. Clements Junior High School
Newport News Public Schools Telecommunications Center
Prince George High School
Read Mountain Middle School
Skyline High School
West Potomac High School
Woodside High School

2010 PSA Challenge—Award of Excellence Recipients:

High School Category

First Place, $1,500
Woodside High School, Newport News
“Alcohol Has No Place”

Second Place, $500
Hanover County Public Schools
“Rewind”

Third Place, $300
Newport News Public Schools Telecommunications Center
“Left Out: Underage Drinking Has No Place”

Fourth Place, Honorable Mention
Grassfield High School, Chesapeake
“Underage Drinking Has No Place In Our Lives”

Middle School Category

First Place, $1,500
Daniel Morgan Middle School, Winchester
“Cow Tipping”

Second Place, $500
Read Mountain Middle School, Cloverdale
“Underage Drinking Has No Place in the Lives of Teens”

The winning PSAs will premiere on Virginia ABC’s YouTube channel (www.youtube.com/vaabc) soon! Check back for more details. Contact Education Coordinator Marisa Harris at education@abc.virginia.gov if you have questions about Virginia ABC’s 2010 PSA Challenge.